Spring 2024 - Present

Facebook: facebook.com/rocksoccerclub | Instagram: instagram.com/rocksoccerclub

Goal: Increase marketing and social media presence for Rock SC Rush, a local soccer club promoting and developing soccer in Janesville, WI and the surrounding Rock County area since 2006.

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Work Being Done:

• Created an Instagram for the club to go along with the preexisting Facebook page

• Created a base set of social post templates in Canva to use to create consistently branded posts on Instagram and/or Facebook

• Took photos at the annual Clash tournament to be used for posts

• Oversee the accounts and messages, working with board members to answer questions asked through via social

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Results So Far (End of April-Mid August):

Compared to end of 2023 (September-December)

• Facebook Reach up 92%, Visits up 185%, Follows up 197%

Compared to beginning of 2024 (January-End of April)

• Facebook Reach up 121%, Visits up 75%, Follows up 34%

• Facebook Content Interactions up 764%

• Instagram at 122 followers from 0

Spring 2024 - Present

Work Being Done:

• Reworked existing file to be used with light ink on dark shirts vs dark ink on light shirts

• Heat pressed screen-print transfers onto 100+ tshirts for young players and program coaches