Summer/Fall 2022

Goal: Create merchandise to offer to followers of Geo Rutherford’s (TikTok: @geodesaurus) Spooky Lake Month TikTok videos, including creating a shirt design and making stickers from Geo’s paintings and my illustrations.

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Work Completed:

• Created a Spooky Lakes | 10/10 Spookies shirt design

• Set up files to be printed as stickers. 7 total made into 1 sticker pack

• Later offered another Padfoot’s Pier shirt design that I launched a limited number of (100) on my Kj&Co. site. These 100 shirts were limited edition tie-dye. They sold out in less than 90 minutes. I tie-dyed, heat pressed, packed, and shipped all of them. Our partner company, Underground Printing, offered a regular Navy option with this design on it for a short period at the end of October and another few hundred sold through them.

Summer/Fall 2023

Goal: Top 2022. Create a wider range of products to offer after the success of the 2022 merchandise.

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Work Completed:

• Created three different shirt designs (31 Days of Haunted Hydrology, Padfoot’s Pier v2, and Stannard Rock)

• Set up files to be printed as stickers. 12 total made into 2 sticker packs

• New products: three enamel pins, a tote bag, three hats

• Painted a 16x20” canvas featuring the Haunted Hydrology design that was then made into an art print

Summer/Fall 2024

Goal: Top 2023. Continue to expand on the Spooky Lakes brand and improve from a personal design standpoint with more details and different, unique designs. Promote Geo’s Book Launch, as well, via themed social posts and stories.

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Work Completed:

• Created three different shirt designs (Spooky Good Soup, Padfoot’s Pier v3- “Creepy Caves,” and Lake Baikal Fan Club)

• Set up files to be printed as stickers. 17 total (some reused as minis) made into 2 sticker packs: 1 normal pack, 1 mini pack

• New products: two enamel pins (Spooky Good Soup, Wet Ghostie), Spooky Lakes book plate for Geo to sign and ship out to be added to her Spooky Lakes book

• Additional social posts to announce and spread the word about Geo’s book tour

Fun Fact:

• At least a few people have gotten a tattoo of the Wet Ghostie

Summer/Fall 2025

Goals: Top 2024. Go back to the basics of Spooky Lakes and create apparel that truly appeals to the whole Spooky Lakes audience. A simple “Spooky Lakes” front chest design achieved this. Improve illustration skills with the 2025 Padfoot setting. Promote the release of the Spooky Lakes Coloring Book.

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Work Completed:

• Created two new shirt designs (Spooky Lakes Big 3, Padfoot’s Pier v4- “Moony’s Maritime Motel”) and offered Lake Baikal Fan Club in a new blue colorway. Designs were well received, as apparel sales more than tripled from 2024 to 2025

• Set up files to be printed as stickers. 10 total - 8 in the sticker pack

• New products: 1 enamel pin (Baikal Nerpa), 1 keychain (Wet Ghostie), 3 notepads, Spooky Lakes Coloring Book book plate for Geo to sign and ship out to be added to the coloring book

• Additional social posts to announce and spread the word about the coloring book and the mini coloring book tour

• Painted Nike Dunks inspired by the coloring book - photos can be seen in my gallery