Spring 2023

Goal: Develop a unique and recognizable logo for a start-up soccer training business that incorporated a crown and a soccer ball for a former UW Madison Men’s Soccer player.

The base of the crown was built from the 'F' and the 'M' of 'Footy Melick' and the crown's jewels are pentagonal to represent the shape of one of the panels most commonly used to create a soccer ball.

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Work Completed:

• Created primary, secondary, and tertiary logos

• [Not pictured] Created mockups for tshirts and business cards